Most of us dont give a second thought when finding what we need online. It doesnt matter if its a product or service, a chainsaw, or a psychic reading. We usually type what were looking for into a search website, usually Google, or Bing, and a list of suggestions appears. If we dont see what we need in the first page or so, then we try something else, maybe narrowing it down to a more specific search like best chainsaws, or Tarot Readings. Again, if you dont find what youre looking for on the first two pages, you may try to narrow it down again, being even more specific, maybe searching for the exact brand of chainsaw, or a certain kind of reading. It can be frustrating, but eventually you will find what you need.
There are ways to make your searches more effective. Google has a lot of resources when it comes to finding what you need. Here are a few examples. If you are looking for a person, like Hugh Jackman, Google is going to try to find every site that has the name Hugh, and Jackman. This can produce thousands of results, many that you dont need. By putting his name in quotes, Google is going to eliminate all results except for the name in quotes. You can use wildcard searches too. You know that he is Wolverine, or has starred in Les Miserable, so entering these words in your search engine can also narrow it down to who you want. They also suggest putting in asterisks between words or numbers so that Google automatically tries to fill in the blanks.
Now lets take a look at the other half of these searches, the companies offering these products or services. If you think it can be difficult to find what youre looking for, imagine what its like for these companies? Not only do you have to predict what words or phrases people are using every time, but you also have to stay on the first page of these search engine results. Businesses use search engine optimization or SEO to get the high rankings needed to stay on top, on the first page. If search engines dont see very many companies getting high rankings, or in laymans terms, not many people coming to their sites, then the search engine starts dropping the company from the first few pages, down more and more. It can really mean the difference between getting a lot of revenue, and dropping off the face of the earth. It doesnt matter if you have the greatest website in the world, with awesome products, if you dont get high rankings, you arent going to make money online.
As a business, you need great SEO content, but the problem is that most companies dont have to knowledge or experience to do so. Because almost every search engine starts with Google, you really need a professional company to help you out. Businesses also have a hard time finding what they need, but you dont have to. If you want a great SEO service, then you need to turn to a company with experience in search engine optimization. One person you can turn to for getting high rankings and staying on top is Nathan from Gotch SEO. He is a freelance SEO consultant, one that has the experience and the knowledge to help you stay on top of these search engines.
Nathan can help your company succeed where other consultants cant. First he goes into great detail about what SEO marketing is, how it works, and why you need it to get on top. He then works hand in hand in hand with your company to develop an SEO plan of action to make sure people are landing on your page when theyre looking for your products.